GODFREY PHILLIPS INDIA LTD. vs AJAY KUMAR

The Supreme Court upheld the National Consumer Disputes Redressal Commission's finding that the advertisement for 'Red & White' cigarettes constituted unfair trade practices under the Consumer Protection Act, 1986. The Court emphasized that the advertisement's portrayal of actor Akshay Kumar detracted from the statutory health warning, violating Section 6 of the Act. The Court affirmed the National Commission's directive to cease such advertisements, reinforcing the importance of consumer protection against misleading promotions.