ICICI BANK LTD. vs MUNICIPAL CORPORATION OF GR.BOMBAY

The Supreme Court upheld the Bombay High Court's dismissal of ICICI Bank's writ petition, affirming that the illuminated signboards above ATM centers constitute advertisements under Section 328 and 328-A of the Bombay Municipal Corporation Act, 1888. The Court ruled that the Municipal Corporation's notice requiring permission for such signage was lawful and within its jurisdiction. The judgment referenced the precedent set in Municipal Corporation of Greater Bombay Vs. Bharat Petroleum Corporation Ltd., thereby reinforcing the legal interpretation of signage as advertisements.