VICCO LABORATORIES vs ART COMMERCIA ADVERTISING PVT.LTD.

The Supreme Court ruled that the title and format of the television serial 'Yeh Jo Hai Zindagi' exclusively belonged to Vicco Laboratories under principles of contract law and intellectual property rights. The Court held that the advertising agency and its partners, having acted as agents for the petitioners, could not claim rights over the serial as the petitioners financed its production and were the true owners. The Court granted a permanent injunction against the respondents from using the title or episodes of the serial, affirming the petitioners' rights under the relevant legal provisions.