Vicco Laboratories & Anr vs Art Commercia Advertising Pvt.Ltd. & ...

The Supreme Court ruled that the title and format of the television serial 'Yeh Jo Hai Zindagi' exclusively belonged to Vicco Laboratories under the principles of contract law and intellectual property rights. The Court held that the advertising agency and its associates, who produced the serial on behalf of Vicco, had no rights to the title or content, as the production was financed entirely by Vicco. The Court granted a permanent injunction against the respondents from using the title or episodes of the serial, affirming Vicco's ownership rights.