M/S. INDRA PHOTOGRAPHIC CO. LTD. vs MR. H.D. SHOURIE

The Supreme Court upheld the orders of the District Forum and the State Commission, emphasizing the mandatory requirement under the Packaged Commodities Rules, 1976 for displaying prices on packaged goods. The Court ruled that the appellant's failure to print prices on Kodak film packages violated consumer rights, thereby justifying the directives issued to ensure compliance. The Court affirmed that consumer interests must be protected to prevent exploitation by retailers, and the appellant was required to implement price display measures as directed by the lower commissions.