H.M.M. LTD. vs DIRECTOR GENERAL, MONOPOLIES & RESTRICTED TRADE PRACTICESCO

The Supreme Court upheld the Monopolies and Restrictive Trade Practices Commission's finding that the appellants engaged in unfair trade practices under The Monopolies and Restrictive Trade Practices Act, 1969. The Court emphasized that the promotional scheme, 'Hidden Wealth Prize Offer', misled consumers by suggesting multiple chances to win, which was deemed deceptive. The appellants were ordered to cease such practices, affirming the Commission's authority to regulate unfair trade practices.