M/S. ADS AGRO INDUSTRIES PVT. LTD. vs THE REGISTRAR OF TRADE MARKS

IN THE HIGH COURT OF DELHI AT NEW DELHI Date of Decision: 3rd February, 2026 C.A.(COMM.IPD-TM) 33/2024 M/S. ADS AGRO INDUSTRIES PVT. LTD. .....Appellant Through: Mr. Ankit Sahni and Mr. Chirag Ahluwalia, Advocates. versus THE REGISTRAR OF TRADE MARKS .....Respondent Through: Ms. Rupali Bandhopadhaya, CGSC with Mr. Amit Peswani, Advocate. CORAM: HON'BLE MS. JUSTICE JYOTI SINGH JUDGEMENT JYOTI SINGH, J. (ORAL) 1. This appeal is filed by the Appellant under Section 91 of the Trade Marks Act, 1999 (‘1999 Act’) challenging impugned order dated 29.01.2024 in respect of Appellant’s Trademark Application No.4997781 in Class 33. Direction is sought to the Respondent to process the application for the mark ‘TAJPURIYA’ and advertise the mark in the Trademark Journal. 2. It is the case of the Appellant that Appellant is a company, which is one of the fastest growing liquor conglomerates in Indian alcohol beverage space and is engaged in the business of manufacturing, marketing, trading and selling liquor products. Appellant, honestly and bonafidely adopted the trademark TAJPURIYA in respect of alcoholic beverages and alcoholic preparations for making beverages. The mark is arbitrary in relatio