ITC LIMITED vs PELICAN TOBACCO CO LTD & ORS.

Judgment text excerpt

* IN THE HIGH COURT OF DELHI AT NEW DELHI % Judgment delivered on: 24/11/2025 + CS(COMM) 221/2024 ITC LIMITED .....Plaintiff versus PELICAN TOBACCO CO LTD & ORS. ....Defendants Advocates who appeared in this case For the Plaintiff : Mr. Arvind Nigam and Mr. Arvind Nayar, Senior Advocates with Ms. Mamta Rani Jha, Ms. Shruttima Ehersa, Ms. Aiswarya Debdarshini, Mr. Agnish Aditya, Mr. Akshay Joshi and Ms. Sanyukta Kaushik, Advocates. For the Defendants : Mr. Sanjeev Bindal, Mr. Bharat Gupta, Mr. Krishna Nagri and Mr. G.S. Singh, Advocates. CORAM: HON'BLE MR. JUSTICE TEJAS KARIA JUDGMENT TEJAS KARIA, J I.A. No. 5805/2024 and I.A. 30198/2024 1. I.A. 5805/2024 has been filed under Order XXXIX Rules 1 and 2 of Code of Civil Procedure, 1908 (“CPC”) seeking injunction restraining infringement of Trade Mark, Copyright, and passing off of the Trade Marks Signature Not Verified CS(COMM) 221/2024 Page 1 of 26 Signed By:SWATI MAYEE SAHU Signing Date:24.11.2025 20:53:25 ‘GOLD FLAKE’ and ‘ ’ (“Plaintiff’s Marks”), the labels ‘ ’ and ‘ ’ (“Plaintiff’s Labels”) and the Trade Dress ‘ ’, ‘ ’, and ‘ ’ (“Plaintiff’s Trade Dress”). 2. The Plaintiff is involved in the trade and manufacture of cigarettes under the Plaintiff’s Marks, Plaintiff’s Labels and the Plaintiff’s Trade Dress (“Plaintiff’s Product”). The Defendants are using the Marks, ‘GOLD FIGHTER’ and ‘GOLD FLAME’ (“Impugned Marks”), the labels, ‘ ’ and ‘ ’ (“Impugned Signature Not Verified CS(COMM) 221/2024 Page 2 of 26 Signed By:SWATI MAYEE SAHU Signing Date:24.11.2025 20:53:25 Labels”) and ‘ ’, ‘ ’ ‘ ’, ‘ ’, ‘ ’ ‘ ’ (“Impugned Trade Dresses”) for sale of Cigarettes (“Infringing Products”). 3. Vide Order dated 13.03.2024, an ex-parte ad-interim injunction was granted in favour of the Plaintiff restraining the Defendants by themselve