SAN NUTRITION PRIVATE LIMITED vs ARPIT MANGAL AND OTHERS

Judgment text excerpt

* IN THE HIGH COURT OF DELHI AT NEW DELHI % Judgment Reserved on: 13.02.2025 Judgment pronounced on: 28.04.2025 I.A. 29793/2024 & I.A. 36110/2024 IN + CS(COMM) 420/2024 SAN NUTRITION PRIVATE LIMITED .....Plaintiff Through: Mr. J. Sai Deepak, Senior Advocate with Ms. Kangan Roda, Mr. Tanishq Sharma, Mr. R. Abhishek, Mr. Sarthak Sharma and Mr. Chirantan Priyadarshan, Advocates. versus ARPIT MANGAL AND OTHERS .....Defendants Through: Mr. Ramchandra Madan and Mr. Tushar Nigam, Advocates for D-1 Ms. Aishwarya Kane, Mr. Sauhard Alung and Mr. Shuvam Bhattacharya, Advocates for D-5 Mr. Yash Karunakaran, Mr. Vishwajeet Deshmukh and Ms. A. Mehra, Advocates for D-6. Mr. Aditya Gupta and Mr. Varun Pathak, Amici Curiae. CORAM: HON’BLE MR. JUSTICE AMIT BANSAL JUDGMENT AMIT BANSAL, J. I.A. 29793/2024 (under Order XXXIX Rules 1 and 2 of the CPC) and I.A. 36110/2024 (under Order VII Rule 10 and Order VII Rule 11 of the CPC) Signature Not Verified Digitally Signed By:DHARMENDER SINGH CS(COMM) 420/2024 Page 1 of 55 Signing Date:28.04.2025 14:45:09 I. PREFACE 1. Influencer marketing has emerged as a pivotal force in India’s digital landscape reshaping how consumers connect with brands across sectors, from fashion and beauty to food, technology and finance. 2. This surge in the influencer marketing industry is largely attributable to increased internet penetration, proliferation of affordable smartphones and rise of regional content creators who cater to diverse audiences across the country. Platforms like Instagram and YouTube, which serve as primary channels for influencers to share content and collaborate with brands, have become central to this phenomenon. 3. The impact of social media influencers however extends beyond mere advertising. Apart from being the trendsetters introducing new